Archive for the ‘Logo’ Category

Essential Water Launches New Website and Logo

Tuesday, May 28th, 2013

We’re pleased to announce the launch of a new logo and website for our client, Essential Water Solutions, Inc. A small business with an international reach, EWS has distributors selling it’s products for water treatment to residential, industrial and agricultural customers in need of cleaner water.

Wordpress web design for Story City business

Essential Water Solutions came to us with the desire to move away from an outdated Joomla website and into a new CMS. We provided guidance and training to help them leverage the power of WordPress and the many custom plugins available. This has proven to be very valuable and flexible to meet the needs of their online presence.

Logo Design by One 21 Labs, LLC

In addition to providing a solid, user-friendly CMS, we also worked to redesign the company logo and visual identity of their website. We tried to convey cleanliness and clarity in a clean vector-based shape that illustrates the power of their products – a droplet into an existing water source. This mark now serves to strengthen their brand with their audience and is used across many mediums within the company such as business cards, e-newsletters and other printed and digital marketing materials.

Learn more about Essential Water Solutions at

New brochure and Halloween inspired logo design

Friday, November 16th, 2012

This past October we were asked to help out our friends at Three Chicks Bakery with two new design projects and we enthusiastically accepted.The first project was to design a brochure that would highlight their products, services and contact information.  The brochure had to be fun, colorful and informative.  Three Chicks Bakery spends hours meticulously working on their products and we wanted to give the same amount of attention to the brochure.  We wanted the brochure to appeal to both the younger and older generation, so we decided to use the board game “Candy Land” as our motivation.  The brochure opens up to a whole board game filled with custom illustrations.  Say goodbye to the Candy Cane Forest and say hello to the Cake-Pop Forest.

The second project was a lot of fun to work on as well.  Our task was to transform the Three Chicks Bakery logo and give it a Halloween theme, similar to what Google does on its homepage for special events and holidays.  We decided that each “chick” would have a different costume on.  The witch and mummy were classic and easy to come up with, but the third we chose a zombie, because, come on, zombies are so hot right now.

Three Chicks Bakery Halloween Logo

Brewing With Care

Saturday, March 31st, 2012

This past fall we were lucky enough to connect with a group of people in Boone, Iowa who were building their own brewpub from scratch. We walked in to a nearly empty space with saw horses, extension cords and power drills strewn about. We instantly fell in love. The perfect location for central iowa’s next brewery and taphouse was going to be something built from the ground up. We love creating, and we love to be a part of the entire process from concept to finish.

Rick, Jon and the group showed us where the bar would be, how they envisioned the lights, the walls, the artwork, the atmostphere, and of course, the beer. They let us sample some of their award winning beer, and from that moment, we knew they’d be a success. This struck home with us because of their passion and dedication to quality. Their love of beer, the process, their new storefront and it really shows.

Boone Valley Brewing Web Design and Logo

We were lucky to be a part of the process in helping design a new logo and website to give the brewery it’s identity, both online and in-house through t-shirts, pint glasses, growlers and more. We love the opportunity to take a new and exciting idea, and turn it into something special and something memorable.

Boone Valley Brewing will open it’s doors on March 31st, 2012, and the website has officially launched today. Check out to find out more about this awesome new brewery in Boone, Iowa.