Archive for the ‘Web’ Category

Essential Water Launches New Website and Logo

Tuesday, May 28th, 2013

We’re pleased to announce the launch of a new logo and website for our client, Essential Water Solutions, Inc. A small business with an international reach, EWS has distributors selling it’s products for water treatment to residential, industrial and agricultural customers in need of cleaner water.

Wordpress web design for Story City business

Essential Water Solutions came to us with the desire to move away from an outdated Joomla website and into a new CMS. We provided guidance and training to help them leverage the power of WordPress and the many custom plugins available. This has proven to be very valuable and flexible to meet the needs of their online presence.

Logo Design by One 21 Labs, LLC

In addition to providing a solid, user-friendly CMS, we also worked to redesign the company logo and visual identity of their website. We tried to convey cleanliness and clarity in a clean vector-based shape that illustrates the power of their products – a droplet into an existing water source. This mark now serves to strengthen their brand with their audience and is used across many mediums within the company such as business cards, e-newsletters and other printed and digital marketing materials.

Learn more about Essential Water Solutions at

Slow-Smoked Goodness

Friday, September 14th, 2012

This year has been a very productive and positive year for our young company. We were lucky enough to have a chance at pitching our services to a well known Des Moines area restaurant, Jethro’s BBQ. Jethro’s has become synonymous with Des Moines, and was the spotlight of both Man vs Food and the Travel Channel’s manliest restaurants. Since opening only three years earlier, these are great accomplishments, and a signal of their success.

Needless to say, we were very eager to provide an awesome website design and have Jethro’s as our newest client. We met with Jethro’s management team, showcased our past work, and pitched how we could provide the right tools and a unique design to highlight the ambiance of the Jethro’s experience. Our ideas won out, and we started working almost right away. Ideas were bouncing around, back and forth, and finally onto our canvas. What we ended up with really highlights what it’s like to eat at Jethro’s.

Jethro's Des Moines BBQ Restaurant

  • Shellacked Plywood
  • Neon Lights
  • Corrugated Steel
  • Sauce Bear Containers
  • Iconic Blue Plates
  • And of course, Jethro himself!

After designing, refining, and presenting to the management team, everyone was thrilled with the concept we presented. We worked closely to fine tune every detail, including photo galleries, custom illustration of the famous Emmenecker Challenge sandwich, custom¬†illustration¬†of each building location and map of Des Moines, video encoding and publishing of TV and video content, interactive menu displays, a complex and detailed catering calculator, and a simple/fast/concise mobile website. Whew, that’s alot!

Just like a good rack of ribs, it takes time, but the final product is worth the wait. We’d love for you to try the new!

Brewing With Care

Saturday, March 31st, 2012

This past fall we were lucky enough to connect with a group of people in Boone, Iowa who were building their own brewpub from scratch. We walked in to a nearly empty space with saw horses, extension cords and power drills strewn about. We instantly fell in love. The perfect location for central iowa’s next brewery and taphouse was going to be something built from the ground up. We love creating, and we love to be a part of the entire process from concept to finish.

Rick, Jon and the group showed us where the bar would be, how they envisioned the lights, the walls, the artwork, the atmostphere, and of course, the beer. They let us sample some of their award winning beer, and from that moment, we knew they’d be a success. This struck home with us because of their passion and dedication to quality. Their love of beer, the process, their new storefront and it really shows.

Boone Valley Brewing Web Design and Logo

We were lucky to be a part of the process in helping design a new logo and website to give the brewery it’s identity, both online and in-house through t-shirts, pint glasses, growlers and more. We love the opportunity to take a new and exciting idea, and turn it into something special and something memorable.

Boone Valley Brewing will open it’s doors on March 31st, 2012, and the website has officially launched today. Check out to find out more about this awesome new brewery in Boone, Iowa.