Posts Tagged ‘Ankeny’

Slow-Smoked Goodness

Friday, September 14th, 2012

This year has been a very productive and positive year for our young company. We were lucky enough to have a chance at pitching our services to a well known Des Moines area restaurant, Jethro’s BBQ. Jethro’s has become synonymous with Des Moines, and was the spotlight of both Man vs Food and the Travel Channel’s manliest restaurants. Since opening only three years earlier, these are great accomplishments, and a signal of their success.

Needless to say, we were very eager to provide an awesome website design and have Jethro’s as our newest client. We met with Jethro’s management team, showcased our past work, and pitched how we could provide the right tools and a unique design to highlight the ambiance of the Jethro’s experience. Our ideas won out, and we started working almost right away. Ideas were bouncing around, back and forth, and finally onto our canvas. What we ended up with really highlights what it’s like to eat at Jethro’s.

Jethro's Des Moines BBQ Restaurant

  • Shellacked Plywood
  • Neon Lights
  • Corrugated Steel
  • Sauce Bear Containers
  • Iconic Blue Plates
  • And of course, Jethro himself!

After designing, refining, and presenting to the management team, everyone was thrilled with the concept we presented. We worked closely to fine tune every detail, including photo galleries, custom illustration of the famous Emmenecker Challenge sandwich, custom illustration of each building location and map of Des Moines, video encoding and publishing of TV and video content, interactive menu displays, a complex and detailed catering calculator, and a simple/fast/concise mobile website. Whew, that’s alot!

Just like a good rack of ribs, it takes time, but the final product is worth the wait. We’d love for you to try the new!

Three Chicks Bakery Logo

Saturday, May 14th, 2011

Logo Designs

Three Chicks Bakery is a company in Ankeny, Iowa that does custom cupcakes, cakes, and cookies. They create anything from Sesame Street-themed cupcakes to cakes shaped like your favorite NFL team’s logo. We love the creative design work they do, and when they asked us to develop a new logo and visual identity, we said, ‘of couse!’.

One 21 Labs created two variations of the logo, one with a wide layout, and one as an icon, which may soon be in use for their social media sites. Follow them online on facebook and twitter, and stay tuned for a new Three Chicks website that is currently in the works.


If you’re in need of some Yoda cookies for your next Star Wars party, check them out at

- Nick